Iași / Buenos Aires – July 17, 2025 – LooLoo Kids, one of the world’s leading children’s edutainment brands, is expanding its long-term partnership with El Reino Infantil / The Children’s Kingdom through the launch of two brand-new YouTube Kids channels in Italian and German.

The launch, which took place during Friendship Month, marks a new chapter in a five-year collaboration between the two brands and reinforces their shared commitment to delivering safe, educational, and joyful content to families around the world.

“With LooLoo Kids, we believe that learning should be fun and accessible for all children. With these two new channels, we’re bringing our songs, animations, and stories directly into the homes of Italian- and German-speaking families. We’re excited to continue this journey with El Reino Infantil, a partner who shares our vision,” said Cristina Badan, CEO of LooLoo Kids.

Familiar content, now in children’s native languages

The new channels feature beloved characters from both brands: Zenon the Farmer, the iconic musical character from El Reino Infantil, and Johny and Friends, LooLoo Kids’ popular animated series. By offering content in Italian and German, both brands are helping children learn, play, and grow in a language that feels natural and familiar to them.

“These new channels allow us to keep bringing The Children’s Kingdom’s world to more children around the globe, promoting games, music, and entertainment in a safe and fun environment. Launching during Friendship Month, in the middle of YouTube Kids’ special programming, gives it special meaning: it’s a celebration of friendship as a bridge across cultures, languages, and generations,” said Paula Lavinia, Head of Publishing & Operations, El Reino Infantil.

A partnership built for growth

This collaboration between LooLoo Kids and El Reino Infantil is a strategic alliance built on shared values, fast-moving production teams, and scalable content models. Together, the brands have developed an agile approach to adapting, producing, and publishing content for a global audience.

“Children connect instantly with our characters. This is more than just translation—it’s about building a cultural bridge through music, emotion, and imagination,” added Valentin Pintilescu, Development Manager at LooLoo Kids.

Channel Links:

• Italian: open in YouTube
• German: open in YouTube

About LooLoo Kids

LooLoo Kids is a global edutainment brand and one of the most influential YouTube-native networks for children. With over 140 million subscribers, 15 billion annual views, and content in over 25 languages, LooLoo Kids delivers educational songs, animated stories, and high-quality video content designed to engage young minds.

Supported by a team of over 100 professionals—including composers, lyricists, animators, and voice actors—LooLoo Kids creates scalable, multilingual content that resonates across cultures. The brand has a strong presence not only on YouTube, but also on platforms like Netflix, Amazon, Tubi, its proprietary mobile app, linear TV channels, and international FAST platforms.

•   Website: https://loolookids.com
•   Facebook: https://www.facebook.com/LooLooKids
•   Instagram: https://www.instagram.com/loo.loo.kids

About El Reino Infantil / The Children’s Kingdom

El Reino Infantil is one of the world’s largest children’s content networks, with over 260 million subscribers on YouTube, across 11 languages. It holds the title of most-viewed Spanish-language kids’ channel and is known for iconic series like Zenon the Farmer, Bichikids, Zoo Songs, Blu Family, and The Little Sailor.

In addition to animated series, El Reino Infantil develops games, live shows, and licensed products available throughout Latin America, Europe, and Asia. The brand seamlessly combines online experiences with offline engagement, creating a safe and fun environment where children can learn, imagine, and enjoy music-driven storytelling.