"The Magical Code Hunt" offers the chance to win a trip to LEGOLAND Denmark and 120 weekly prizes

Iași, June 20, 2025

TraLaLa DSN, Romania's first television channel dedicated exclusively to animated content for children aged 4 to 12, announces the launch of the interactive campaign "The Magical Code Hunt," running from June 20 to July 20, 2025. TraLaLa DSN is the channel dedicated exclusively to animated content, part of the TraLaLa family, alongside the 100% musical channel TraLaLa TV, recognized for its children's songs.

The campaign represents a first in the Romanian media landscape, combining the traditional TV viewing experience with mobile technology to create a unique interactive experience for families in Romania.

The campaign mechanism is designed to be simple and accessible: QR codes appear at regular intervals during TraLaLa DSN programs and commercial breaks, viewers scan them using their mobile phone camera, and participation is completed by entering a valid phone number. Each different QR code scanned represents an additional entry in the contest, encouraging active viewing throughout the entire campaign duration. Participation is free and involves no costs for users.

The grand prize consists of a complete trip to LEGOLAND Denmark for four people, including air transport, accommodation, and park access. Additionally, the campaign offers 120 weekly prizes: 20 children's bicycles and 100 personalized TraLaLa DSN t-shirts, distributed across four weekly drawings.

A game for children and parents.

An entire summer of fun. The campaign is open to all persons over 18 years old, residents of Romania, and aims to bring additional interactivity to children's programs. Participation is simple, safe, and free.

"This campaign is more than a contest, it is a celebration of summer vacation and a gift we offer to families in Romania, in the first year of existence of TraLaLa DSN television channel. This is our first summer vacation alongside viewers, and through 'The Magical Code Hunt' we want to transform each vacation day into a moment of play, discovery, and joy. We have prepared attractive prizes, but above all we have created an interactive experience that brings children and parents together around their favorite programs, whether we're talking about Masha and the Bear, Fixiki, or 44 Cats, adored by children aged 4 to 12. TraLaLa DSN is more than a TV channel, it is a space of modern childhood, and this summer we're making it memorable together," declares Alexandru Badan, director of TraLaLa DSN.

The official regulations and additional details are available on the website www.tralaladsn.ro.

About TraLaLa and TraLaLa DSN

TraLaLa is a successful Romanian brand dedicated to children's education and entertainment, with a strong presence on YouTube, television, and digital platforms in Romania and the Republic of Moldova.

Following the success of TraLaLa TV channel, which offers musical content for young children, in 2025 TraLaLa Animated Content was launched, a television channel intended for children aged 4 to 12, focused exclusively on broadcasting high-quality animated content that combines education with entertainment, contributing to their cognitive, emotional, and social development.

Contact media: Valentin Pintilescu / vali@moratv.ro / 0726206771